Most performance strategies were built for desktop and adapted for mobile as an afterthought. That gap is where growth stalls. Loop treats mobile as the default environment, building campaigns, creative, and acquisition systems designed for how users actually behave on the platforms where they spend most of their time.
CPI campaign strategy
Mobile-first creative
Funnel Alignment
About AI Optimization Services
True mobile-first performance isn’t a resized funnel or a mobile-optimized landing page. It’s a fundamentally different approach to how users arrive, engage, and convert.
Loop’s Mobile / CPI / New Tech service covers app install campaigns, CPI strategy, in-app event optimization, and emerging placements like CTV and post-checkout surfaces. We bring the same performance discipline we apply to every channel intent, attribution, and downstream value and apply it to the mobile ecosystem specifically.
We’ve run these channels at scale. We know how they behave, where they break, and how to build systems that generate clean, incremental growth.
- App install and CPI campaign strategy
- Mobile-first creative and funnel alignment
- Structured testing of emerging placements including CTV, card-linked offers, and post-checkout
The brands winning on mobile aren't waiting for case studies. They're the ones writing them.
Trusted by 6.6K+ partners
Our Mobile / CPI / New Tech Service Process
01
Audit
We assess your current mobile performance, acquisition channels, attribution setup, and creative alignment. We identify where performance is leaking and where the real opportunities are.
02
Strategy
We build a mobile-first acquisition strategy and, where relevant, source and vet partners across the mobile ecosystem prioritizing quality signal over volume.
03
Campaign Build
We set up campaigns with mobile-first creative, proper attribution, and clear optimization targets tied to downstream value not just installs or surface-level metrics.
04
Testing & Optimization
We run structured tests on new placements and formats, optimize based on real performance data, and scale what works methodically, not reactively.
Why Work With LoopWe've Run Mobile at Scale
This isn't theoretical. We know these channels from the inside.
- Real experience across CPI, in-app events, and emerging mobile surfaces
- Partner and platform knowledge built through actual campaign management
- Performance expectations grounded in how mobile channels actually behave
- Why Work With Loop
We Optimize for Downstream Value, Not Vanity Metrics
Installs are just the starting point.
- Attribution and analysis tied to retention, engagement, and revenue
- Optimization targets set around what actually matters to your business
- No inflated numbers, no misleading KPIs
- Innovations
We Bring Structure to a Channel
Mobile and new tech break when no one truly owns them.
- Clear frameworks for testing emerging placements
- Disciplined approach to scaling what works and cutting what doesn't
- A team that treats mobile as a primary channel, not an experiment
Services we offer
Discover More of Our Services
Posting isn't a strategy. We take over your social channels end toend-to-end end voice, content, publishing, and performance and run them like a brand asset that actually builds trust, demand, and long-term equity.
01
Creative fatigue kills performance. We build a system that doesn't - combining performance-first ad creatives, authentic UGC-style video, and AI-generated assets into one engine designed to test fast, refresh constantly, and scale what converts.
02
Ranking isn't enough anymore. Buyers are asking AI for answers, and AI is deciding which brands to recommend. We build content and structure that earns visibility in both - traditional search and the AI systems increasingly shaping purchase decisions.
03
Stop building pages and hoping they convert. We test multiple landing page concepts - structure, messaging, CTA, flow - using real traffic before a single line of code is written, so you only build the version already proven to perform.
04Most newsletters get ignored because they deserve to be. We create email content people actually want to open built around your brand voice, your audience's real interests, and a clear reason to click every single time.
05Mobile isn't a channel - it's the environment everything else lives in. We run app install campaigns, CPI strategy, and emerging placements like CTV and post-checkout with the same performance discipline we apply everywhere else: intent, attribution, and downstream value.
06A website that just exists isn't doing its job. We design and build high-performing sites and landing pages from the ground up - structured around user intent, built for speed, and optimized to convert across paid, organic, and AI-driven traffic.
07FAQs About Mobile / CPI / New Tech
CPI stands for Cost Per Install a mobile acquisition model where you pay for each app installation driven by a campaign. This service is for brands with mobile apps looking to grow installs efficiently, improve user quality, and scale mobile acquisition beyond what in-house teams can manage alone.
Not necessarily. While CPI campaigns are app-specific, our mobile performance work also covers mobile-first web funnels and emerging placements like CTV and post-checkout that are relevant to brands without dedicated apps.
New tech refers to emerging acquisition surfaces that sit outside traditional paid search and social including Connected TV (CTV), card-linked offers, post-checkout placements, and other formats gaining traction in performance marketing. We test and scale these with the same rigor we apply to established channels.
We work with your existing attribution setup whether that's AppsFlyer, Adjust, Branch, or another MMP and make sure tracking is clean and tied to meaningful downstream events, not just installs.
Mobile performance, especially CPI, operates differently from traditional paid social. It involves different partners, different bidding models, different creative requirements, and different attribution logic. It requires specific expertise which is what this service is built around.
Yes. We frequently work as an extension of in-house performance teams, owning the mobile channel specifically while coordinating with the broader acquisition strategy.
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