Google’s 2026 AI Search Update: How Brands Stay Visible
Your customers are about to stop clicking your link and start asking an AI whether you’re worth recommending. Google’s I/O 2026 Search update is what makes that real. Here’s what actually changed, and how to be the brand the AI reaches for instead of the one
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AEO and GEO Explained: How People Find Brands in AI Answers
Every few years, marketing gets a new set of acronyms. Right now, it’s AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Depending on who you ask, they’re either the future of discovery or the end of SEO as we know it. Here’s the truth:Nothing fundamental
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How Marketing Agencies Are Adapting to AI
If you’ve been watching the marketing world for the last few years, you’ve noticed two things: Agencies aren’t dying. They’re evolving. Some are sprinting into the future with purpose. Others are still figuring out whether AI means strategy or just faster PowerPoint slides. The truth? AI
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Performance Marketing Trends to Watch in 2026
Here’s the reality heading into 2026: performance marketing isn’t getting louder -it’s getting smarter. For years, growth was about finding the next lever to pull harder. More spend. More publishers. More promos. More noise. That playbook is wearing thin. Brands are asking better questions, scrutinizing results
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