Client: RaveBae | Industry: Pre-launch consumer app | Channels: Meta, TikTok | Engagement: 6 weeks
The Challenge
RaveBae, a pre-launch consumer app, needed to grow its waitlist quickly while working with a limited creative budget and a short timeline.
Headline Result
- 700+ waitlist registrations in approximately three days
- 30 AI-generated static ad angles tested
- 10+ AI avatar variations A/B tested
Our Approach
Loop developed and operated an AI-assisted creative testing workflow across Meta and TikTok.
1. AI-Generated Static Ads
We began with AI-generated static ads, using GPT-5 through ChatGPT for hooks, scripts, copy and messaging, plus OpenAI image generation to produce 30 static ad angles. Live campaign results identified the strongest concepts before moving them into AI video production.
2. AI Video Production with VidGen AI
Winning concepts were produced through VidGen AI, our internally developed video production workflow, using Google Veo for video generation, HeyGen for AI presenter and voice components, and Gemini for additional AI functionality. We created 10+ AI avatar variations to A/B test UGC demographics and creative styles with RaveBae’s target audience.
3. Human UGC Built on Proven Winners
Once winning concepts were identified, they provided a foundation for human UGC production, allowing creative investment to follow demonstrated performance.
The workflow is owned and operated by Loop. All outputs are human-reviewed before deployment.
Result
700+ waitlist registrations in approximately three days. The AI-assisted creative workflow was used throughout the six-week client engagement, with creatives deployed into live Meta and TikTok campaigns and iterated based on performance.
Let’s build your growth loop. info@loopagency.io
Comments are closed