Most performance strategies were built for desktop.
Mobile just adapted — and that’s where things went wrong.

True mobile-first growth isn’t a resized funnel or a mobile-optimized landing page. It’s apps, installs, in-app actions, post-checkout moments, and emerging surfaces that behave nothing like traditional channels. When brands try to force old playbooks onto mobile, performance usually stalls.

Loop doesn’t treat mobile as an add-on.
We treat it as the default environment.

This service exists for brands that want real scale on mobile, not inflated install numbers or “experimental” line items that never grow up.

What This Solves

Mobile and new tech tend to break when no one truly owns them.

Brands come to us when CPI looks fine but users don’t stick, when mobile campaigns are optimized like desktop funnels, or when new placements sound promising but never turn into repeatable growth. Often, there’s no clear framework for testing emerging surfaces, so innovation becomes expensive guesswork.

We bring structure to that chaos.

How Loop Approaches Mobile and New Tech

We don’t chase shiny objects or buzzwords.
We test mobile and emerging tech the same way we test any performance channel: with discipline.

Every placement is evaluated through intent, friction, attribution, and downstream value. Installs are just the starting point. What matters is what happens after — engagement, retention, and real contribution to growth.

Whether it’s CPI, in-app events, or post-checkout placements, the goal stays the same: clean, incremental performance that can scale.

What We Actually Do

Loop supports mobile-first and emerging performance channels end to end.

That includes app install and CPI campaign strategy, mobile-first funnel and creative alignment, partner sourcing across mobile ecosystems, and structured testing of new tech like CTV, card-linked offers, and post-checkout placements. We also tie attribution and performance analysis back to real outcomes, not surface-level metrics.

We understand how these channels behave because we’ve run them at scale — not because we read about them after they went mainstream.

Mobile isn’t a channel.
It’s the environment everything else lives in.

The brands that win aren’t the ones waiting for case studies. They’re the ones testing early, learning fast, and building systems that work where users actually are.