Most brands build landing pages backwards.
They spend weeks designing, developing, and debating layouts — only to find out after launch whether it actually converts. At that point, changes are slow, expensive, and usually driven by opinion instead of data.
LP Mock-Up Testing flips that process.
We test multiple landing page concepts before development, so you only build the version that’s already proven to perform.
Build what converts. Not what “looks right.”
What This Solves
Traffic isn’t the problem. Conversion usually is.
Brands come to us with strong acquisition channels — paid, affiliate, social, SEO — but weak visitor-to-conversion rates. The issue isn’t always messaging or offer. It’s often the structure, flow, and clarity of the landing page itself.
LP Mock-Up Testing solves:
- Wasted development time on low-converting pages
- Decisions driven by internal opinions instead of user behavior
- Slow optimization cycles after launch
- Overlooking landing pages as a primary growth lever
Landing pages are one of the most overlooked areas of optimization — and one of the highest-impact.
How Loop Approaches It Differently
Most agencies test landing pages after they’re built.
We test them before a single line of code is written.
Using high-fidelity mock-ups, we create multiple page variations that differ in:
- Structure and layout
- Messaging hierarchy
- Value proposition framing
- CTA placement and flow
- Trust elements and social proof
We then run controlled traffic to these mock-ups to see how real users behave. No guesswork. No internal debates. Just clean signal.
This approach lets us move fast, learn faster, and avoid expensive rebuilds later.
What We Actually Do
We don’t just design screens and call it a day.
For LP Mock-Up Testing, Loop handles:
- Strategic landing page concepting based on acquisition source and intent
- Creation of multiple mock-up variations (desktop + mobile-first)
- Traffic routing and test setup
- Performance analysis focused on conversion behavior, not vanity metrics
- Clear recommendations on which version to build — and why
The output isn’t “designs.”
It’s direction.