Most newsletters fail because they don’t give people a reason to open, read, or click.
Too many brands treat newsletters as an afterthought — a monthly blast, a product dump, or a recycled blog post. The result? Low open rates, minimal engagement, and zero momentum.
Newsletter Content Creation at Loop is built to change that.
We create newsletters people actually want to receive — content that builds trust, drives repeat traffic, and quietly compounds results over time.
Consistency beats campaigns. When the content is right.
What This Solves
Email is still one of the highest-ROI channels in marketing — when it’s done properly.
Brands usually come to us with:
- Growing email lists but declining open and click rates
- Inconsistent sending schedules
- Newsletters that feel promotional, not valuable
- No clear connection between email content and revenue
The problem isn’t the channel.
It’s the strategy and execution behind it.
Strong newsletters don’t just sell. They educate, reinforce brand voice, and keep your audience warm between conversions.
Landing pages are one of the most overlooked areas of optimization — and one of the highest-impact.
How Loop Approaches It Differently
Most agencies focus on email design or automation.
We focus on content and intent.
Every newsletter we create is built around:
- Who the audience is and where they are in the funnel
- What problem, insight, or value we’re delivering in that send
- How the content supports acquisition, retention, or conversion
- A clear reason for the click — not forced CTAs
We treat newsletters like a media channel, not a broadcast tool. The goal isn’t to “send more emails.” It’s to build a relationship that compounds over time.
What We Actually Do
Loop handles the full content side of newsletter creation, including:
- Content strategy aligned with your brand and growth goals
- Editorial planning and topic development
- Writing high-engagement newsletter copy in your brand voice
- CTA and click-path optimization tied to real outcomes
- Ongoing performance review to refine what works
We don’t just help you show up in inboxes.
We help you stay there.