Big-Screen Reach, Held to Performance Standards
Connected TV puts your brand on the biggest screen in the house, with the targeting and measurement of digital. We plan, buy and measure CTV with the same discipline we bring to every performance channel.
CTV Strategy
A clear plan for where CTV fits in your mix, what it needs to achieve and how it will be measured.
Inventory & Platforms
We buy across streaming platforms and apps, choosing inventory that reaches your audience in quality environments.
Audience Targeting
Household and audience targeting built on data, not just broad demographics.
Creative for the Big Screen
TV-ready creative built for the format, with our in-house team adapting or producing what you need.
Frequency & Pacing
Frequency caps and pacing managed to build reach without wasting impressions.
Cross-Device Attribution
We connect CTV exposure to site visits, app installs and conversions across devices.
Testing & Measurement
Structured tests and lift measurement show what CTV is actually adding to your results.
Reporting
Clear reporting on reach, response and outcomes, with optimisation based on what the data shows.
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Frequency & Pacing
Frequency caps and pacing managed to build reach without wasting impressions.
Cross-Device Attribution
We connect CTV exposure to site visits, app installs and conversions across devices.
Testing & Measurement
Structured tests and lift measurement show what CTV is actually adding to your results.
Reporting
Clear reporting on reach, response and outcomes, with optimisation based on what the data shows.
Our Connected TV Process
01
Audit
We review your goals, audience and current channels to define the role CTV should play.
02
Plan
We select platforms, audiences and budgets, and agree how success will be measured.
03
Launch
We launch campaigns with TV-ready creative and attribution in place from day one.
04
Optimize
We measure response and lift, then refine targeting, creative and spend to scale results.
TV doesn't have to be a leap of faith anymore.
Trusted by 6.6K+ partners
LET'S TALK CTV
Ready to make TV a performance channel?
Tell us about your audience and goals, and we will show you how connected TV could fit your growth plan.
FAQs
FAQs About Connected TV
Connected TV is video advertising delivered through streaming apps and platforms on smart TVs and connected devices.
We connect ad exposure to site visits, app installs and conversions using cross-device attribution, and use lift testing to measure what CTV adds.
Not necessarily. Our in-house creative team can adapt existing video or produce new TV-ready creative.
No. CTV can be bought with flexible budgets and precise targeting, which makes it accessible to growing brands.
Yes. CTV works well alongside mobile campaigns and can be measured against installs and in-app events.
Services we offer
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10NEWS & EVENTS
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