Industry: B2B SaaS | Engagement: 12-month SEO + AEO campaign
The Challenge
This B2B SaaS company runs a website that works as both an educational content hub and a lead generation channel. Prospects use it to research the platform, compare solutions and submit inquiries across a multi-touch buyer journey. The site needed stronger search visibility, a healthier technical foundation and a presence in AI-driven search results.
Headline Results
- +40% growth in active users
- 3.56M search impressions generated
- +144% growth in referring domains
- +7% growth in AI visibility
Our Approach
1. Technical SEO Foundation
We resolved major site health issues, including broken links, 404s, redirect errors, broken JavaScript and images, orphan pages, site speed and Core Web Vitals, bringing the site to an excellent technical health score.
2. Keyword-Led Content Strategy
We built out keyword and competitor research, then expanded blogs, landing pages and FAQs to close content gaps and strengthen topical authority across core B2B SaaS themes.
3. Authority, AEO and AI Lead Capture
We grew domain authority through targeted link building, optimized content for answer engines and zero-click search visibility, and added an AI chat experience to capture leads from the increased traffic.
Results
- Search visibility breakthrough: Google Search impressions grew 129.1% (398K to 912K in a comparison period), while average search position improved from 35.2 to 11.8, putting the brand in front of far more buyers throughout their research journey.
- Authority and backlink growth: Domain Rating increased 51.5% and referring domains grew 143.7% to 814 total, giving the site a stronger competitive foundation for high-value B2B SaaS keywords.
- Traffic and engagement growth: Active users grew 40.2% and estimated organic traffic increased 69.3%, with technical SEO health moving from major site issues to an excellent score, turning the website into a stronger lead generation asset.
- AI visibility growth: AI visibility grew 7% over 3 months, improving the brand’s presence in AI-driven search results and helping the website show up more often when buyers research relevant B2B SaaS solutions.
Let’s build your growth loop. info@loopagency.io
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