Case Study
| Metric | Result |
| Revenue Growth (YoY) | 98.84% |
| Total Installs (2023) | 650K+ |
| In-App Purchase Rate | 8.8% (Surpassed 6% Benchmark) |
Scaling globally doesn’t multiply results.
It multiplies complexity.
Different markets behave differently. What converts in one region can fall flat in another, and performance breaks down fast when brands try to force a single playbook across geographies.
The Challenge
The retailer operated across multiple countries with strong brand recognition and consistent traffic, but performance varied widely by region. Creative, landing pages, and offers weren’t always aligned with local expectations, and optimization cycles slowed as teams tried to manage everything centrally.
Geo limitations, language nuance, and regional trust signals made scaling harder than simply adding budget. The risk wasn’t lack of demand — it was inefficiency at scale.
The Loop Approach
Loop focused on creating structure without slowing momentum.
We started by testing landing page mock-ups tailored to different regional intents, identifying where localization mattered most and where a global framework could still perform. This allowed the brand to prioritize effort without rebuilding everything market by market.
Creative was adapted using a combination of UGC-style content and AI-assisted variations, enabling fast localization while maintaining consistent messaging. This made it possible to test and refresh creative across regions without ballooning production timelines.
SEO and AI discoverability considerations ensured regional content was structured to be surfaced accurately across search engines and AI-driven recommendations, improving visibility in markets where paid media alone wasn’t enough.
What Changed
Performance became more predictable across regions.
Instead of treating each market as a separate experiment, the brand gained a repeatable framework for testing, learning, and scaling globally. Creative fatigue slowed, conversion rates stabilized, and regional teams had clearer direction on what actually worked.
Why It Mattered
Global growth isn’t about uniformity.
It’s about controlled variation.
By building systems that respected local differences without sacrificing speed, Loop helped turn international performance marketing into a scalable operation — not a constant trade-off between efficiency and relevance.
That’s how global retailers grow without losing control.