Search didn’t disappear.
It just changed shape.

People still look for answers, products, and recommendations — they just don’t always type them into Google anymore. They ask ChatGPT. They read AI summaries. They trust “recommended” lists generated by machines trained on discoverable content.

SEO and AI discoverability aren’t two different things.
They’re the same job in a new interface.

If your brand can’t be found, understood, and referenced by AI systems, it won’t be recommended — no matter how good your product is.

What This Solves

Most SEO programs are stuck in the past.

They focus on rankings without intent, traffic without conversion, and content written for algorithms instead of people. Meanwhile, AI systems are deciding which brands get surfaced as answers — and which ones get ignored.

This service solves:

Content that ranks but doesn’t convert
Brands that don’t appear in AI summaries or recommendations
Overreliance on paid traffic to drive demand
Inconsistent messaging across search, content, and brand touchpoints
Being invisible at the exact moment a buyer is asking a question

Discoverability is the new competitive advantage.

How Loop Approaches It Differently

We don’t treat SEO as a checklist.
We treat it as an answer engine.

Our approach is built around one simple principle:
Be the best possible answer to real questions.

That means:

• Understanding search and AI intent, not just keywords
• Structuring content so it’s easy for humans and machines to interpret
• Creating assets that deserve to be cited, summarized, and recommended

AI doesn’t reward hacks.
It rewards clarity, usefulness, and authority — the same things great SEO has always required.

What We Actually Do

Loop delivers SEO and AI discoverability as a single system:

Search and intent research across traditional and AI-driven queries
Content optimization and creation designed to answer, not fluff
On-page structure that improves crawlability, context, and trust
Schema and technical enhancements that support machine understanding
AI audits to identify where and how your brand appears in AI summaries
Recommendations and execution to improve visibility in AI-generated answers

This isn’t about chasing algorithm updates.
It’s about building content and structure that survives them.

SEO brings the traffic.
AI discoverability earns the recommendation.

Together, they reduce dependence on paid media, build long-term demand, and position your brand where decisions actually happen.