Home decor isn’t an impulse category.
It’s visual, emotional, and highly competitive.
Customers browse, compare, leave, and come back — often on different devices and days later. Performance marketing in this space breaks when brands treat every click like it should convert immediately.
The Challenge
The retailer had strong creative assets and consistent traffic across paid and affiliate channels, but performance stalled once campaigns tried to scale. Conversion rates lagged behind benchmarks, and creative fatigue set in quickly as the same assets were reused across platforms.
The bigger issue was alignment. Ads, landing pages, and product discovery weren’t telling the same story, and the site wasn’t built to guide browsing users toward confident purchase decisions.
The Loop Approach
Loop focused on tightening the experience from first impression to checkout.
We started with LP Mock-Up Testing to evaluate different landing page flows built around inspiration, social proof, and product discovery — not just hard selling. Pages were designed to support browsing behavior while still nudging users toward action.
On the creative side, we introduced a mix of UGC-style videos and performance ad creatives that showcased products in real spaces, not studio shots. This helped bridge the gap between inspiration and trust.
SEO and AI discoverability considerations were baked into page structure and content, ensuring products and collections were easy to surface across search and AI-driven recommendations.
What Changed
Landing pages launched with clearer structure and stronger visual storytelling. Creative refresh cycles accelerated, and performance stabilized instead of spiking and dropping with each new campaign.
Most importantly, traffic started behaving more predictably. Users explored more, bounced less, and converted with higher confidence.
Why It Mattered
In home decor, brand and performance are inseparable.
By aligning creative, landing pages, and discovery channels, Loop helped turn performance marketing into a scalable system — not a series of short-term tests. The result was a foundation that supported growth without sacrificing brand integrity.
That’s how decor brands win when attention is expensive and choice is endless.Dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia.
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